Novus Studio Co. is a creative and strategy studio built on the experience, innovation, and industry leadership that shaped Tones of Melanin. After years of developing one of the most recognized collegiate and cultural apparel brands in the country, I launched NovusStudioCo.com to bring high level creative direction and product development to organizations seeking originality, quality, and intentional design.

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During my time leading Tones of Melanin, I worked with national retailers and major partners, including Belk, Dicks Sporting Goods, Fanatics, UPS, and more than forty licensed NCAA and HBCU institutions. I led creative direction, apparel design, manufacturing, and full-scale product development while working directly with domestic and overseas manufacturers. The brand also appeared on Shark Tank, expanding reach and visibility across the country.

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Novus Studio Co. brings that same standard of excellence to ministries, small businesses, nonprofits, influencers, colleges, and emerging brands. We support clients through four core pillars that guide every project.

Creative Direction and Branding
We develop visual identity systems, packaging concepts, rebrands, style guides, and creative strategies that bring clarity and consistency to your organization.

Merchandise and Product Development
We create fully custom merchandise and product collections built from scratch. Every concept begins with original artwork, purposeful materials, and intentional storytelling.

Digital Strategy and Content
We design marketing assets, social content, digital materials, email graphics, campaign visuals, and creative support that strengthen engagement across online platforms.

Brand Consulting and Strategy
We offer guidance that helps organizations grow with structure and purpose. This includes product planning, market positioning, brand clarity, audience strategy, and long term creative direction.

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Novus Studio Co. exists to help organizations look elevated, consistent, and aligned with who they are and what they stand for. Whether you need a merchandise collection, a brand refresh, or strategic creative leadership, we bring experience, originality, and thoughtful execution to every project.